Tidal is the latest approach to revolutionize streaming music by putting the power in the hands of the artists. Owned by Jay-Z, the website tries to combine his high profile image with what they assume people are interested in to create a successful streaming website that will benefit the artists rather than the labels. The problem with this is that Tidal currently does not offer any unpaid subscriptions, not allowing people to try the product before they commit to it. The site also decided to offer exclusive content such as music videos from artists such as Rihanna (another unique thing about the website is its' music video capabilities). While Jay-Z has been quoted as saying "Right now they’re writing the story for us, we need to write the story for ourselves… this is about musicians making music, there is no end game," towards Tidal, however the site has already been deemed a failure by the music industry, with only 580,000 subscribers in 31 countries. The launch of Tidal actually prompted more traffic for Spotify and Pandora, with subscribers looking for a service like Tidal but not being satisfied with the one Tidal was giving. The failure of Tidal is resting with its price tag- $19.99/month. With Spotify and Pandora being free (at least to an extent), consumers were not willing to spend that much money to stream music just because of who owned the company when the competitors were just as good as the service being presented to them. After the sites abysmal launch in the United States, it was announced that they would allow listeners to have a 30 day trial before being prompted to pay, however that hasn't had a major impact on subscriptions. As for Jay-Z, he's not worried about himself, but for the more indie artists that his site is hosting: “For someone like me, I can go on tour...but what about the people working on the record, the content creators and not just the artists? If they’re not being compensated properly, then I think we’ll lose some writers and producers and people like that who depend on fair trade.”